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Curcumin Market Capitalizes on Popularity of Turmeric as a Wonder Herb to Attract R&D Investments

The increasing awareness of the value of curcumin in the formulation of, nutraceuticals, dietary supplements, herbals, cosmetics, functional foods and beverages, and other applications is creating a plethora of opportunities for extract and ingredient manufacturers. There is particular focus on curcumin R&D, as manufacturers are looking to differentiate themselves by offering novel curcumin ingredients using technologies that standardize its concentration to 95 percent and increase its bioavailability. Furthermore, investors are showing greater interest in the product due to large volumes of existing clinical data detailing the structure-function relationships of the active curcuminoids. There also have been many human clinical trials to establish its efficacy and safety in specific applications, such as prevention and supportive treatment of digestive disorders, arthritis, cancers and cardiovascular diseases.

Illustration Photo: Turmeric Buds (credits: Dinuraj K / Flickr Creative Attribution 2.0 Generic (CC BY 2.0))

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