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Societal Trends and Government Food Security Initiatives Drive Growth Opportunities in an Evolving KSA Food Market

The Kingdom of Saudi Arabia’s (KSA) food industry is undergoing a transformation with new societal trends such as social media, the internet, changing consumer purchasing patterns, urbanisation, and fast-paced lifestyles impacting its dietary habits. Furthermore, Government initiatives for food security and planned economic diversification are opening up tremendous untapped growth opportunities. In a competitive ecosystem, successful players will be those that pursue new product development, marketing, promotion, and distribution strategies.

Illustration Photo: Frozen food (Public Domain from Pixabay.com)

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