Chicken of the Sea® Launches Seafood Digital Traceability Initiative
The new interactive program currently covers all Chicken of the Sea® shelf-stable tuna products and will soon allow seafood lovers to trace the company’s entire shelf-stable product line.
Today’s announcement and activation of Chicken of the Sea Trace Your Product establishes the San Diego-based seafood provider’s commitment toward 100% digital traceability. The program is a cornerstone of SeaChange®, the company’s global sustainability strategy with initiatives encompassing marine conservation, responsible sourcing and operations, caring for communities and safe and legal labor standards.
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