Bosch generates 1 billion euros in sales with Agricultural Technology
With farmers using sensors to determine the perfect time for harvesting, consulting apps to measure soil temperature, and steering automated tractors across fields, the market for agricultural technology is growing worldwide. It is also a lucrative field for Bosch. From powertrain systems for tractors and hydraulic solutions for agricultural machinery to connected products for smart farming, the company is transferring automotive technology to agriculture, and is already generating sales worth 1 billion euros as a result. Moreover, this business is set to keep growing. By the middle of the next decade, Bosch plans to double sales of technologies for agriculture. “Bosch can do more than cars and cordless screwdrivers. We are bringing high tech to farms, opening up a market worth billions,” says Dr. Markus Heyn, member of the Robert Bosch GmbH board of management.