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North American and European Food and Beverage Trends Propelled by Healthy Nutrition, Clean and Clear Labels, and Convenience

Healthy nutrition, clean and clear labels, sustainability, convenience, Big Data, and evolving social trends such as eating at home are the key factors driving the North American and European food and beverage markets. Functional foods enjoy the largest growth potential within these markets, and a key success factor will be incorporating healthy ingredients into all types of food and going beyond traditional applications.

Illustration Photo: Soja drink's label (credits: Marco Verch / Flickr Creative Commons Attribution 2.0 Generic (CC BY 2.0))

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