In this week's North American Ag Spotlight Chrissy Wozniak speaks with Alon Ascher of Bluewhite, about the cutting edge company that is revolutionizing modern agriculture.
Alon Ascher, serves as Bluewhite’s Chief Business Officer where he oversees innovation and business development of the company. As part of the leadership team at Bluewhite, Alon leverages his former autonomous and entrepreneurial experience to oversee all business operations, strategy, and leadership of the company. Serving in the Israeli Air Force for 12 years, Alon worked as a systems engineer for unmanned vehicles; a background he brings Bluewhite. His previous expertise includes deploying autonomous systems on a large scale, which has helped propel Bluewhite to being one of the most innovative companies in the autonomous space.
The Bluewhite mission is to build resilient farms by maximizing the grower’s productivity and reducing their operational cost. They equip existing fleets with autonomous technology, combined with an easy to use platform, and end-to-end service; supporting their journey to a more profitable and sustainable farm. Founded in 2017, with a vision to bring sustainable innovation to growers worldwide, Bluewhite is headquartered in Fresno, California with R&D taking place in Israel.
Learn more about Bluewhite at