Published Feb 8 

JBS USA to implement Völur's AI solution to maximize carcass value and ensure optimal use of each animal

Denver, Colorado, USA and Oslo, Norway, January 30, 2023 — JBS Foods USA, one of the world’s leading food companies, and Völur, a US-based software company headquartered in Norway that develops cutting-edge AI technology to optimize the meat industry, today announced a Proof of Value (POV) agreement to demonstrate improvements of carcass sorting and cutting plan to ensure optimal use of each animal at the operational level.

After successfully completing a proof-of-concept (POC) agreement with promising results, JBS USA has decided to implement Völur's solution to demonstrate value creation (POV). The objective is to showcase that Völur can provide a more profitable plan that optimizes the balance between supply and demand.

"We are excited to partner with Völur and take our carcass sorting and cutting plan to the next level with their cutting-edge technology," said Brienne Heinrichs, Head of Finance of JBS USA. "By leveraging Völur's AI technology, we believe we can increase the value of each carcass while satisfying our customers’ orders."

The POV phase will run for six months in one of North America’s most advanced JBS USA plants: Hyrum, Utah. This will be the first JBS USA plant to test the solution daily. Hosted in Microsoft Azure cloud, Völur's solution provides JBS USA with plans and insights on increasing the carcass value by leveraging complex decisions to the data. In the initial stage, Völur will provide JBS USA with feasible and optimal daily plans. In the future, Völur will also extend these plans to include long-term production planning.

"We are very proud that JBS USA has chosen to partner with Völur to implement our solution to optimize their carcass sorting and cutting processes," said Robert Ekrem, CEO of Völur. "We look forward to a successful POV and further collaboration with JBS USA in the future."

At the end of the proof of value phase, JBS USA and Völur expect to scale the implementation of the Völur solution at other JBS USA plants and business units.


JBS USA is a leading global food company providing diversified, high-quality food products for sale to customers in approximately 100 countries on six continents. This includes meat, poultry and seafood products, a portfolio of recognized brands and innovative premium foods. Visit

About Völur

Völur is a US-based software company headquartered in Norway that develops cutting-edge technology to optimize the meat industry. With deep technical and industry knowledge, Völur has created the world's first solution that uses AI to improve planning and scheduling by supporting decision-making on the sorting of carcasses, effective cutting processes, and the right raw materials to use in value-added or processed products. Völur’s AI decision-making solution enables benefits such as a more profitable balance between supply and demand, increments in the value per pound of the finished products, meeting service levels towards customers, and up to 10% higher utilization of animals. Visit us at and follow us on LinkedIn.  

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