The global probiotics food & cosmetics market is estimated to be valued at USD 56.6 billion in 2021. It is projected to reach USD 84.5 billion by 2026, recording a CAGR of 8.3% during the forecast period. The best probiotics skin care products promote a healthier, stronger, and calmer skin barrier, which consists of a layer of natural bacteria, making them great for combating dryness, irritation, inflammation, and damage caused by free radical exposure. Today, probiotic supplements are consumed with increasing regularity and record a rapidly growing economic value.
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Probiotics are becoming one of the essential ingredients for various health and nutritional applications. Awareness regarding the benefits of ‘good bacteria’ has always been high in the European and Asia Pacific markets due to bacterially fermented milk products available in the regions. With the increase in diseases such as obesity, high blood pressure, and osteoporosis, consumers tend to maintain a healthy diet with the increased consumption of fortified foods, beverages, and dietary supplements.
Key players in this market include Probi AB (Sweden), Nestlé (Switzerland), ADM (US), Danone (France), DuPont (US), Yakult Honsha (Japan), Kerry (Ireland), BioGaia (Sweden), Esse Skincare (South Africa), and L’Oréal (France).
Dietary supplements include tablets, capsules, powders, liquids, and pills, which are convenient forms of meeting the daily nutritional requirements of the body. Probiotic dietary supplements are not as popular as probiotic foods, especially in Asia Pacific, but have started gaining popularity over the past few years. North America is a huge market for probiotic dietary supplements due to the natural predisposition of consumers for taking supplements. Compared to European countries, people in the US are more willing to consume oral supplements. In the US, the FDA does not require pre-market approval of the health claims made by manufacturers of probiotic dietary supplements, which allows them to launch innovative products to cater to the increasing demand.
The increasing demand for probiotics has shown that customers prefer products with proven health benefits. The increasing evidence of health benefits associated with probiotics for health restoration has increased the customer expectations related to probiotics. This inclination toward a safe, natural, and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. Beneficial effects of probiotics as pharmaceutical agents seem to be strain- and dose-dependent. Clinical trials have displayed that probiotics may cure certain disorders or diseases in humans, especially those related to the GI tract. The consumption of fermented dairy products containing probiotic cultures may provide health benefits in certain clinical conditions, such as antibiotic-associated diarrhea, rotavirus-associated diarrhea, inflammatory bowel disease, irritable bowel syndrome (IBS), allergenic diseases, cancer, Helicobacter pylori infection, and lactose-intolerance.
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Probiotics are categorized as foods & beverages based on their intended uses and benefits, which, in turn, depends on probiotic microbes. The products under this category include foods & beverages that offer distinct health benefits beyond fundamental nutrition due to their specific ingredients. Probiotic ingredients are incorporated in a wide range of food & beverage applications such as dairy products, non-dairy beverages, cereals, and infant formula. The increasing consumer awareness related to probiotics is gradually gaining pace, which is expected to drive the investments in R&D for developing new products that contain probiotic ingredients.