Sustainable Growth Opportunities in the Vitamins Market

Published Jul 18 


Rupali Patil
By Rupali Patil

93 Articles


The report Vitamins Market by Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural), and Region – Global Forecast to 2023″, The vitamins market is estimated to be valued at USD 5.18 billion in 2018 and is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3%. The market is driven by the growth in demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to a rise in global meat & dairy product consumption.


The synthetic segment is set to dominate the market by 2023.


The vitamins market, by source, is projected to be dominated by the synthetic segment, which is projected to grow at the higher rate during the forecast period. Synthetic vitamins are chemically synthesized and produced largely from coal tar derivatives and petroleum extracts. They are widely preferred by end-user industries because of their ability to remain stable for a longer period of time and also because of the low costs associated with them in comparison with naturally sourced vitamins.


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Asia Pacific is projected to be the fastest-growing market during the forecast period.


The Asia Pacific market is projected to grow at the highest CAGR from 2018 to 2023. The incidences of regular and chronic diseases in this region are high. This has led to an increased focus on preventive health care, which has resulted in high consumption of healthcare products and fortified & functional food products with essential nutrients such as vitamins. Also, the market for vitamins in Asia Pacific is experiencing high growth due to its growing application in the feed industry, as the region accounts for the largest livestock population and caters to significant demands of livestock-based products such as milk, egg, and meat.


The Vitamin C segment is projected to be the fastest-growing segment during the forecast period.


The vitamin C segment, by type, is projected to be the fastest-growing segment. The increasing focus of consumers on health and wellbeing, along with multiple benefits provided by vitamin C such as faster healing of wounds and maintenance of skin, eye health, and immune system provides an opportunity to this segment for increased growth.


This report includes a study of marketing and development strategies, along with a study of the product portfolios of leading companies. It includes the profiles of leading manufacturers such as Koninklijke DSM N.V. (Netherlands), Glanbia plc (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Vitablend Nederland B.V. (Netherlands), SternVitamin GmbH & Co. KG (Germany), Farbest-Tallman Foods Corporation (US), Watson Inc. (US), Zagro (Singapore), The Wright Group (US), Rabar Pty Ltd. (Australia), Adisseo (France), Showa Denko K.K. (Japan), and BTSA BIOTECNOLOGíAS APLICADAS S.L (Spain).

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